Traditional email marketing metrics are becoming harder to trust. Open rates are inflated. Clicks are distorted. In fact, our internal data shows 30–40% of email engagement can come from bots, not real recipients. And while we’ve built tools to filter out bot traffic and show real engagement, they still don’t answer the one question that matters most for ecommerce businesses: Which emails […]
https://www.getresponse.com/blog/email-revenue-attribution
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