André Moraes, Global Digital Marketing lead at PepsiCo, is helping restaurants grow with digital tools and local marketing support. From menu optimization to community programs, Pepsi has become more than a beverage brand. It is a growth partner for restaurants everywhere.
Watch now to learn how Pepsi supports restaurants with free tools, invests in local businesses, and helps strengthen communities.
Chapters:
[01:45] – Pepsi as a Growth Partner for Restaurants
[04:12] – Why Tools Matter for Operators
[06:08] – Menu Pro and 1 Million Menus Optimized
[15:40] – Measuring Success Through Restaurant Partners
[17:58] – How the Local Eats Program Works
SPONSORS:
RESTAURANT INFLUENCERS IS PRESENTED BY TOAST —
Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.
• Toast All-In-1 Restaurant POS: https://bit.ly/3vpeVsc
Episode Links:
André Moraes LinkedIn: https://www.linkedin.com/in/andredpmoraes/
PepsiCo LinkedIn: https://www.linkedin.com/company/pepsico/
PepsiCo Online: https://www.pepsi.com/
PepsiCo Local Eats Program: https://www.pepsi.com/localeats
PepsiCo Labs Program: https://www.labs.pepsico.com/programs
PepsiCo Digital Labs: https://www.pepsicopartners.com/pepsico/en/USD/navigation/pepsicodigital
PepsiCo Menu Pro: https://afhmenupro.pepsico.com/
Russell’s Barbecue: https://russellsbarbecue.net/home
Key Takeaways:
Pepsi’s Free Digital Tools Drive Growth: From Menu Pro to the Digital Lab, Pepsi provides restaurant partners with resources at no cost, helping more than 200,000 operators optimize over a million menus worldwide.
Hands-On Support Builds Operator Confidence: With digital leads working one-on-one with restaurants, Pepsi ensures partners get practical guidance, AI-powered tools, and measurable results like double-digit digital sales growth.
Local Eats Strengthens Communities: By investing in marketing, visibility, and education, Pepsi helps independent restaurants attract loyal guests while reinforcing the vital role local dining plays in neighborhood life.
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ABOUT ANDRÉ MORAES —
André Moraes leads PepsiCo’s Global Foodservice Digital Marketing Transformation team – the Digital Lab. Working directly with restaurants that are partnered with Pepsi around the globe, the Digital Lab offers a suite of industry leading products and services that are free-of-charge and help restaurants reach, convert, and retain customers through digital channels.
Prior to joining PepsiCo, André worked on both the tech and agency sides of the marketing world – leading consumer strategy and marketing intelligence at Google within the food and beverage sector, and previously also serving as Global Director of Marketing Sciences at OMD.
ABOUT RESTAURANT INFLUENCERS —
Restaurant Influencers is a weekly video podcast series presented by Entrepreneur Media and Cali BBQ Media. Every week host and restaurant owner Shawn Walchef (@shawnpwalchef) talks with business leaders like Shaquille O’Neal, Rob Dyrdek, Emeril Lagasse, Mayim Bialik, Jon Taffer, Robert Irvine, Toast co-founder Aman Narang, and more, about their secrets to Smartphone Storytelling, marketing, branding, and how to show up where customers are engaging online.
Published by Entrepreneur Media – https://entreprenuer.com
Produced by Cali BBQ Media – https://betheshow.media
https://www.youtube.com/watch?v=q41X3vad1XU
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