It’s 2025 and there’s this feeling in the marketing industry that we are walking on shifting sands. Google’s AI Overviews came out of nowhere, and significantly reduced click-through rates for blogs and SEO-optimized content. In some cases, publishers have reported traffic drops of up to 56% when AI Overviews appear. TikTokers got a small taste […]
https://www.getresponse.com/blog/owned-marketing-channels-research
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